Source Policy
Where our data comes from, how we verify it, and how every data point on the platform is labeled so you always know what you are looking at.
Source Hierarchy
Franchisel maintains a strict hierarchy of data sources. Primary sources (regulatory filings) carry the highest confidence and are used for all scored metrics. Secondary sources (court records, press releases, independent research) supplement primary data. Community sources (franchisee-reported data) are collected and labeled separately, and are never used as the sole basis for a scored dimension.
When data from different sources conflicts, we default to the most recent primary source and flag the discrepancy for manual review. We never smooth over conflicts by averaging or selecting the more favorable figure.
Our Data Sources
Franchise Disclosure Documents (FDDs)
PrimaryThe FDD is a legally required pre-sale disclosure document that franchisors must provide to prospective buyers at least 14 days before any agreement is signed. FDDs contain 23 standardized Items covering everything from franchisor background and litigation history to financial performance representations and franchisee contact lists. We obtain FDDs from state regulatory databases, the FTC, and commercial FDD repositories. All data drawn from FDDs cites the specific Item number and FDD year.
Verification: Cross-referenced against state regulatory filings and prior-year FDDs. Year, Item number, and page are cited for every data point.
State Regulatory Filings
PrimaryFourteen states require franchisors to register their FDD before offering franchises for sale (California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin). These registration filings may contain state-specific amendments, compliance actions, and approval letters that supplement the base FDD. We monitor state databases for registration status, amendments, and enforcement actions.
Verification: Filed directly by franchisors with state agencies and publicly available through state regulatory portals.
SEC EDGAR Filings
PrimaryFor publicly traded franchise companies, SEC filings (10-K annual reports, 10-Q quarterly reports, and 8-K current reports) provide audited financial statements, segment-level revenue data, and material event disclosures that often contain more detailed and independently audited financial information than the FDD alone. We use SEC filings to supplement and cross-check FDD financial data for public companies.
Verification: Filed under penalty of law with the U.S. Securities and Exchange Commission and available on SEC EDGAR.
Federal and State Court Records
SecondaryWe research litigation history through PACER (the federal court records system) and state court databases to identify franchisor-franchisee disputes, class actions, regulatory enforcement actions, and settlements. Litigation context is important: a single resolved dispute is evaluated differently from a pattern of repeated franchisee termination suits. Court records allow us to assess whether FDD Item 3 disclosures are complete.
Verification: Sourced from PACER, state court public databases, and legal research platforms. Case numbers cited where relevant.
Community-Reported Franchisee Data
CommunityWe collect performance data and satisfaction ratings from current and former franchisees through our verified submission process. Submissions are cross-referenced against Item 20 franchisee lists to confirm ownership. Community data includes actual investment figures, first-year revenue, operating cost breakdowns, support quality ratings, and would-do-it-again assessments. Individual submissions are never published — only aggregated metrics enter brand profiles.
Verification: Ownership verified against FDD Item 20 franchisee lists. Always labeled as community-reported with verification count displayed. Never presented as FDD data.
Data Labeling Standards
Every data point on Franchisel carries a source label so you can trace it to its origin. Source labels follow a standard format that identifies the source type, year, and specific reference. You will see labels such as:
FDD 2025, Item 19Financial Performance Representation from the 2025 FDD
FDD 2025, Item 20Outlet count and franchisee data from the 2025 FDD
FDD 2025, Item 7Estimated initial investment range from the 2025 FDD
FDD 2025, Item 3Litigation disclosures from the 2025 FDD
SEC 10-K 2024Annual report filed with the SEC for fiscal year 2024
Community-Reported (n=47)Aggregated from 47 verified franchisee submissions
What We Don’t Use
We do not source scored data from franchisor marketing materials, franchise broker listings, franchisor-commissioned satisfaction surveys, anonymous online review platforms, or press releases. These sources carry inherent bias or lack sufficient verifiability to serve as the basis for investment analysis.
We also do not use FDD data provided directly by franchisors outside of official regulatory filings. If a franchisor shares updated data with us directly, we verify it against the filed FDD before incorporating it and note the discrepancy if the filed document has not yet been updated.
FTC Resource: Understanding FDDs
The Federal Trade Commission publishes guidance for prospective franchise buyers explaining what an FDD contains and what to look for. We recommend reading it as context for understanding the data on our platform.
FTC Consumer’s Guide to Buying a Franchise →