Source Policy

Where our data comes from, how we verify it, and how every data point on the platform is labeled so you always know what you are looking at.

Source Hierarchy

Franchisel maintains a strict hierarchy of data sources. Primary sources (regulatory filings) carry the highest confidence and are used for all scored metrics. Secondary sources (court records, press releases, independent research) supplement primary data. Community sources (franchisee-reported data) are collected and labeled separately, and are never used as the sole basis for a scored dimension.

When data from different sources conflicts, we default to the most recent primary source and flag the discrepancy for manual review. We never smooth over conflicts by averaging or selecting the more favorable figure.

Our Data Sources

Franchise Disclosure Documents (FDDs)

Primary

The FDD is a legally required pre-sale disclosure document that franchisors must provide to prospective buyers at least 14 days before any agreement is signed. FDDs contain 23 standardized Items covering everything from franchisor background and litigation history to financial performance representations and franchisee contact lists. We obtain FDDs from state regulatory databases, the FTC, and commercial FDD repositories. All data drawn from FDDs cites the specific Item number and FDD year.

Verification: Cross-referenced against state regulatory filings and prior-year FDDs. Year, Item number, and page are cited for every data point.

State Regulatory Filings

Primary

Fourteen states require franchisors to register their FDD before offering franchises for sale (California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin). These registration filings may contain state-specific amendments, compliance actions, and approval letters that supplement the base FDD. We monitor state databases for registration status, amendments, and enforcement actions.

Verification: Filed directly by franchisors with state agencies and publicly available through state regulatory portals.

SEC EDGAR Filings

Primary

For publicly traded franchise companies, SEC filings (10-K annual reports, 10-Q quarterly reports, and 8-K current reports) provide audited financial statements, segment-level revenue data, and material event disclosures that often contain more detailed and independently audited financial information than the FDD alone. We use SEC filings to supplement and cross-check FDD financial data for public companies.

Verification: Filed under penalty of law with the U.S. Securities and Exchange Commission and available on SEC EDGAR.

Federal and State Court Records

Secondary

We research litigation history through PACER (the federal court records system) and state court databases to identify franchisor-franchisee disputes, class actions, regulatory enforcement actions, and settlements. Litigation context is important: a single resolved dispute is evaluated differently from a pattern of repeated franchisee termination suits. Court records allow us to assess whether FDD Item 3 disclosures are complete.

Verification: Sourced from PACER, state court public databases, and legal research platforms. Case numbers cited where relevant.

Community-Reported Franchisee Data

Community

We collect performance data and satisfaction ratings from current and former franchisees through our verified submission process. Submissions are cross-referenced against Item 20 franchisee lists to confirm ownership. Community data includes actual investment figures, first-year revenue, operating cost breakdowns, support quality ratings, and would-do-it-again assessments. Individual submissions are never published — only aggregated metrics enter brand profiles.

Verification: Ownership verified against FDD Item 20 franchisee lists. Always labeled as community-reported with verification count displayed. Never presented as FDD data.

Data Labeling Standards

Every data point on Franchisel carries a source label so you can trace it to its origin. Source labels follow a standard format that identifies the source type, year, and specific reference. You will see labels such as:

FDD 2025, Item 19

Financial Performance Representation from the 2025 FDD

FDD 2025, Item 20

Outlet count and franchisee data from the 2025 FDD

FDD 2025, Item 7

Estimated initial investment range from the 2025 FDD

FDD 2025, Item 3

Litigation disclosures from the 2025 FDD

SEC 10-K 2024

Annual report filed with the SEC for fiscal year 2024

Community-Reported (n=47)

Aggregated from 47 verified franchisee submissions

What We Don’t Use

We do not source scored data from franchisor marketing materials, franchise broker listings, franchisor-commissioned satisfaction surveys, anonymous online review platforms, or press releases. These sources carry inherent bias or lack sufficient verifiability to serve as the basis for investment analysis.

We also do not use FDD data provided directly by franchisors outside of official regulatory filings. If a franchisor shares updated data with us directly, we verify it against the filed FDD before incorporating it and note the discrepancy if the filed document has not yet been updated.

FTC Resource: Understanding FDDs

The Federal Trade Commission publishes guidance for prospective franchise buyers explaining what an FDD contains and what to look for. We recommend reading it as context for understanding the data on our platform.

FTC Consumer’s Guide to Buying a Franchise →

Important Notice:Franchisel provides franchise research and analysis for informational purposes only. This is not financial, legal, or investment advice. All financial data labeled “Estimated” is approximate and has not been verified against actual FDD filings. Data labeled “FDD Verified” or “State Filing” has been extracted directly from government-filed Franchise Disclosure Documents (MN CARDS, WI DFI, CA DFPI) but may not reflect the most recent filing. Unit counts, revenue figures, and other metrics change frequently. Always request and independently verify the current FDD from the franchisor before making any investment decision. Consult a qualified franchise attorney and accountant before investing. Franchisel is not affiliated with, endorsed by, or sponsored by any franchise system listed on this platform. Scores reflect our editorial analysis methodology and are not endorsed by any franchisor.