Independent Analysis

Franchise Market Intelligence

In-depth franchise analysis grounded in FDD data — not press releases. We cover brand performance, industry trends, and the due diligence details that determine whether a franchise investment succeeds or fails.

Market Analysis

The 2025 Franchise 500: What the Rankings Don't Tell You

Entrepreneur's annual Franchise 500 is the most cited list in franchising — but the ranking methodology has almost nothing to do with franchisee profitability. We break down what the list actually measures and which metrics matter more for buyers.

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Due Diligence

Why 60% of Franchise Buyers Regret Not Reading Item 19 More Carefully

Item 19 of the FDD — the Financial Performance Representation — is the single most important disclosure in the entire document, yet most buyers skim it or misinterpret the numbers. Here is what you are likely missing and why it changes the math completely.

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Brand Analysis

Subway Under Roark Capital: One Year Later

Roark Capital's acquisition of Subway was the largest restaurant franchise deal in history. Twelve months in, we examine what has changed for existing franchisees, what the new FDD reveals, and whether the turnaround narrative holds up against the numbers.

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Category Report

The Hidden Cost of Boutique Fitness Franchises in 2025

Boutique fitness was the fastest-growing franchise category of the last decade — and now among the most troubled. Unit closures, compressed margins, and shifting consumer habits are creating a very different picture than the pitch decks suggest.

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Legal

FDD Red Flags That Every Franchise Attorney Looks For First

We interviewed five franchise attorneys about the specific disclosures that make them tell clients to walk away. Their answers reveal a shortlist of warning signs that most buyers never look for — and franchisors have no obligation to highlight.

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Comparison

McDonald's vs. Chick-fil-A: Which Franchise Model Actually Makes Franchisees More Money?

On paper, Chick-fil-A costs almost nothing to open. McDonald's requires $1–2M. But the economics of who actually profits — and how much — are so much more nuanced than the entry cost comparison suggests.

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Market Analysis

The Best Franchise Categories to Invest In for 2025

Not all franchise categories are equal. Our analysis of 102 franchise systems across 12 categories reveals which sectors have the strongest unit economics, lowest turnover rates, and best franchisee satisfaction scores heading into 2025.

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FDD Analysis

Item 20 Decoded: How to Use Unit Turnover Data to Spot System Problems

Item 20 of the FDD is often the most revealing section — and the most skipped. It shows exactly how many franchises opened, closed, and changed hands over the past three years. Here's how to read it properly.

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Investment Guide

Buying a Franchise Resale: The Smarter Path Most Buyers Don't Consider

New franchise development gets all the attention, but buying an existing franchised unit — a 'resale' — often offers better risk-adjusted returns. Established cash flow, proven location, existing customer base. Here's what to look for and what to watch out for.

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More analysis coming soon

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Important Notice:Franchisel provides franchise research and analysis for informational purposes only. This is not financial, legal, or investment advice. All financial data labeled “Estimated” is approximate and has not been verified against actual FDD filings. Data labeled “FDD Verified” or “State Filing” has been extracted directly from government-filed Franchise Disclosure Documents (MN CARDS, WI DFI, CA DFPI) but may not reflect the most recent filing. Unit counts, revenue figures, and other metrics change frequently. Always request and independently verify the current FDD from the franchisor before making any investment decision. Consult a qualified franchise attorney and accountant before investing. Franchisel is not affiliated with, endorsed by, or sponsored by any franchise system listed on this platform. Scores reflect our editorial analysis methodology and are not endorsed by any franchisor.