Franchisel.com — FDD Diligence Memo
A Place at Home
Generated 2026-04-06 · 2025 FDD · Government-filed source
A Place at Home
2025 FDD Diligence Memo
Composite score based on six FDD-derived dimensions.
Sys Health
7
Fin Strength
7
Econ Burden
8
Contract
6
Red Flags & Key Signals
You waive the right to sue in court. Arbitration typically favors the franchisor. Review the venue and arbitrator selection process.
Franchisor is not obligated to protect your market area. Encroachment from company-owned units or other franchisees is possible.
Item 2 shows multiple executives hired within 2 years of this FDD filing. Leadership instability can affect franchisee support quality during transitions.
Avg $406,253 from government-filed FDD. Transparent disclosure is a positive signal.
At least one key executive has disclosed prior franchise system experience — associated with better franchisee support and system discipline.
Franchisor financial statements are audited with no going concern warning.
Investment Overview
Items 5, 6, 7Total investment range: $80,000 – $250,000. Initial fee: $49,500. Royalty: 6%. Marketing fund: 2%.
Payback estimate: Investment-to-disclosed-revenue ratio: 0.41x. This is the ratio of midpoint investment ($165,000) to disclosed avg revenue ($406,253). No profit assumptions are applied.
Item 19 — Revenue
Item 19 — 2025 FDD (government-filed)Item 19 discloses avg revenue of $406,253 (Annual).
Sample: WeakThe FDD does not specify how many units were included in this figure. Investment-to-disclosed-revenue ratio: 0.41x ($165,000 midpoint investment vs $406,253 avg revenue).
Item 20 — System Health
Item 20 — 2025 FDDSystem flat — net 0 units in reporting period.
→ StableUnit count essentially unchanged.
Total Units
50
Net Growth
+0
Turnover
0%
Year-over-Year Trends
2025 FDDOpened
+0
Closed
-0
Net
+0
Prior-year Item 19 revenue data not available. Unit data above covers the reporting period in the 2025 FDD.
Key Contract Terms
Item 17Item 19 Data Quality Flags
Item 19Revenue type unclear
The FDD does not clearly specify whether figures are gross sales, net sales, or a profit metric. This limits comparability.
Profit not disclosed
Item 19 reports revenue only. No expense breakdown is provided. Profit cannot be determined from this disclosure alone.
All units included
Revenue figure includes all reporting units — broadest, most conservative sample basis.
Sample size not specified
The FDD does not state how many units contributed to this figure.
Current data (2025)
Revenue figures are from 2025 — recent and relevant.
Medium extraction confidence
Revenue figure extracted with medium confidence. Cross-check with source FDD before relying on this number.
Franchisee Interview Questions
Item 20 contactsUse Item 20 to get current franchisee contact info. Call at least 3-5. Ask these questions:
The agreement requires mandatory arbitration. Ask: have you ever had a dispute with the franchisor — how was it handled? Did you feel you had recourse?
Look for: Franchisees who've been through disputes. Understand if the arbitration process felt fair or heavily stacked toward the franchisor.
Cure period is only 10 days. Ask: have you ever received a default notice? How did the franchisor handle it — were they reasonable?
Look for: A short cure period combined with aggressive enforcement is a serious risk. Look for franchisees who feel supported vs. managed by threat.
How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?
Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.
If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?
Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.
Item 2 shows recent leadership changes. Ask current franchisees: has the change in leadership affected support quality, speed of decisions, or the culture of the system?
Look for: Whether the new leadership has franchise operations experience. Disruption in field support after leadership transitions is common.
What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?
Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.
What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?
Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.
Management Team — Item 2 (Business Experience)
Leadership has prior franchise system experience; long-tenured executives (5+ years); recent leadership changes detected; 7 senior roles identified.
Item 2 · 2025 FDD · confidence: medium
Territory — Item 12
NO exclusive territory — encroachment risk exists; franchisor reserves online/ecommerce sales; radius-based territory (10 mi.).
Item 12 · 2025 FDD
Supplier Dependence — Item 8
Low Supplier Lock-In · 3/10Franchisee may source freely if specifications are met.
Item 8 · 2025 FDD
⚑ Broker Conflict-of-Interest Alert
This FDD discloses that franchises may be sold through franchise brokers or Franchise Sales Organizations (FSOs). The franchisor pays referral fees to brokers who bring buyers — this is a conflict of interest. The broker is financially incentivized to recommend this brand regardless of your specific situation.
FDD language: “, you must pay all broker fees and costs. Renewal $5,000 Upon signing renewal Franchise Agreeme”
Action: Ask any consultant/broker directly whether they receive a commission from this franchisor. Always verify this independently against the FDD Items 5-6.
Data sources: 2025 Franchise Disclosure Document filed with a state franchise regulator (government record). Source: Extracted from 2025 FDD filed with MN CARDS (file #8545). Data verified from government filing.. · Payback estimates and margin assumptions are editorial — not from the FDD. This memo does not constitute legal or financial advice. Consult a franchise attorney and accountant before signing. Generated 2026-04-06 by Franchisel.com.