Data Verification Status: Verified
Data for Batteries Plus was extracted directly from the 2025 Franchise Disclosure Document filed with state regulators (MN CARDS, WI DFI, or CA DFPI). The actual FDD was directly reviewed and all figures shown are sourced from the government filing. Extracted from 2025 FDD filed with WI DFI (file #638037). Data verified from government filing. Always verify current figures by requesting the most recent FDD directly from the franchisor.
Batteries Plus
Government-verified FDD data — WI DFI filing 2025
Batteries Plus franchise data sourced directly from the 2025 Franchise Disclosure Document filed with the Wisconsin Department of Financial Institutions (WI DFI, file #638037). Initial franchise fee: $44,500. Government-verified FDD data.
Key Metrics
Total Investment
$262,646 – $496,996
Initial fee: $44,500
Avg Revenue (Item 19)
$935,755
Net revenue, 2025 FDD
Royalty Rate
5%
2025 FDD
Total Units
737
663 franchised · 74 company
Franchise Overview
| Parent Company | Square Brands International, LLC |
| Year Founded | 1996 |
| Franchising Since | 1996 |
| Headquarters | US |
| Category | Retail |
| FDD Year | 2025 |
Money: What You Pay, What You Make
Investment costs, ongoing fees, and disclosed revenue — FDD Items 5, 6, 7, and 19
Investment Anatomy
Where your initial investment goes — sourced from FDD Item 7.
Where Every Revenue Dollar Goes
Approximate allocation of each dollar of gross sales — from FDD Items 6, 8, and 19. Not a profit projection.
Diligence Scores
Computed from government-filed FDD data. Each score is 0–100. Methodology is public and citation-backed.
System Health
Based on Item 20 outlet trends
Franchisor Strength
Based on Item 21 financials + Items 3-4
Contract Burden
Based on Item 17 terms + Item 12 territory
Economics
Based on Item 19 + fee burden
Confidence
Data completeness + extraction quality
Composite Grade
Economics + Diligence + Confidence
Scores are editorial calculations from cited government filings (2025 FDD). They are not investment advice. Missing economics data does not indicate poor economics — it means Item 19 revenue data is unavailable for scoring. See methodology for details.
Data Coverage
Gov-filed FDD · 2025
8/11
items populated
Item 19 — Financial Performance Representation
| Disclosed metric: Reported Net Sales— Profit not disclosed | |
| Average Net Sales | $935,755 |
| Units Included | 737 |
| Basis | subset |
| Time Period | FY 2025 |
= $935,755 avg revenue minus 6.0% disclosed fees (royalty 5% + ad fund 1%). Excludes labor, COGS, rent, debt service, taxes, and all other operating expenses. This is not profit.
Item 19 Data Quality
Before comparing this revenue figure to other brands, review these data-quality flags.
Net sales (not gross)
This Item 19 reports net sales (after returns/discounts). Gross sales figures from other brands will appear higher — not directly comparable.
Profit not disclosed
Item 19 reports revenue only. No expense breakdown is provided. Profit cannot be determined from this disclosure alone.
Subset of units reported
Item 19 samples may be limited to defined subsets (subset meeting stated criteria), which affects comparability.
Strong sample (737 of 737 units)
100% of eligible units included — highly representative.
Data from 2024
Revenue covers 2024 — 2 years old. Reasonably current but worth confirming recent trends with existing franchisees.
Fee Structure
| Initial Franchise Fee | $44,500 |
| Total Investment Range | $262,646 – $496,996 |
| Royalty | 5% |
| Marketing / Ad Fund | 1% |
Operations: The Rules You Live By
Contract terms, territory, suppliers, training, and financing — FDD Items 8, 10, 11, 12, 17
Broker & Sales Channel — Items 1, 5, 6
This brand may be sold through franchise brokers or Franchise Sales Organizations (FSOs). Brokers are paid by the franchisor — understand the conflict of interest before engaging one.
High Conflict-of-Interest Risk
This franchisor appears to pay commissions to franchise brokers who refer buyers. The broker is incentivized to recommend this brand regardless of fit. Always verify you are evaluating the brand on its merits, not broker commission structure.
| Uses Franchise Brokers | Yes — disclosed in FDD |
| Pays Referral Fee | Yes |
| FDD Disclosure | “erring franchisee a referral fee of $5,500. We may discontinue this referral program or change the amount of the referral fee at any time. ITEM 6 OTHER FEES Type” |
Source: FDD Items 1, 5, 6 (government-filed disclosure document).Extraction confidence: high.
Territory & Encroachment Risk — Item 12
Critical Encroachment Risk
NO exclusive territory — encroachment risk exists; franchisor reserves online/ecommerce sales; population-based territory (150,000 pop.).
✗ No
Exclusive Terr.
△ Yes
Online Reserved
population
3 mi
Source: FDD Item 12 (Territory) · Encroachment risk score is editorial analysis based on disclosed terms
Supplier Dependence — Item 8
Required purchases, approved suppliers & lock-in analysis
Low Supplier Lock-In
Franchisee may source freely if specifications are met.
Source: FDD Item 8 (Restrictions on Sources of Products and Services) · Lock-in score is editorial analysis
Management Quality — Item 2 (Business Experience)
Strong Management Signal
Leadership has prior franchise system experience; long-tenured executives (5+ years); recent leadership changes detected; 7 senior roles identified.
7
Senior Execs
✓ Yes
Franchise Exp.
✓ Yes
Stable Leadership
△ Yes
Recent Changes
Source: FDD Item 2 (Business Experience) · Extraction confidence: medium
Franchisor Support — Item 11
Training program, field support & ongoing resources
Strong Franchisor Support
Annual franchisee conference; ongoing training program; field support team; technology/POS system provided.
Source: FDD Item 11
Contract Terms at a Glance
Key franchise agreement provisions — from FDD Item 17. These define your legal relationship.
System Health: Is It Growing or Shrinking?
Unit openings, closures, transfers, and geographic spread — FDD Item 20
Unit Economics — Item 20 (Outlets & Franchisee Information)
Units Opened
+0
Units Closed
-0
Units Transferred
0
| Net Growth | +0 units |
| Turnover Rate | 0% |
System Composition
Ownership split and 3-year system trajectory — from FDD Item 20.
Outlet Churn Anatomy — Item 20
Exit-type breakdown for the 2025 FDD reporting period. Source: government-filed FDD.
stable System
System is stable — net 0 units. Normal turnover for the category.
Opened
+0
Exited
-0
Net
+0
Franchisor Strength: Can They Support You?
Financial health, litigation history, and audited statements — FDD Items 3, 4, 21
Litigation Summary — Item 3
Active Lawsuits
0
Trend
Lawsuit Types
Franchisor Financial Strength — Item 21
Extracted from audited financial statements filed with the FDD.
Auditor
Independent auditor
Peer Benchmarks
Ranked within retail franchises at a $150K–$500K investment tier. All data from government-filed FDDs.
Batteries Plus ranks above average among peers for royalty rate
Percentile rank vs. comparable franchises in the same category and investment tier. For revenue and growth: higher percentile = better. For fees and investment: lower percentile = better (bar shows relative advantage).
Buyer Prep: What to Watch For
Key risk areas, questions for existing franchisees, and community insights
Franchisee Interview Prep
Questions to ask current franchisees — generated from red flags, Item 20 exit data, and contract terms in the 2025 FDD. Prioritized: critical questions first.
The agreement requires mandatory arbitration. Ask: have you ever had a dispute with the franchisor — how was it handled? Did you feel you had recourse?
Look for: Franchisees who've been through disputes. Understand if the arbitration process felt fair or heavily stacked toward the franchisor.
How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?
Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.
If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?
Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.
Item 2 shows recent leadership changes. Ask current franchisees: has the change in leadership affected support quality, speed of decisions, or the culture of the system?
Look for: Whether the new leadership has franchise operations experience. Disruption in field support after leadership transitions is common.
What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?
Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.
What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?
Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.
Knowing everything you know now, would you sign this franchise agreement again? What would you negotiate differently?
Look for: This is the single highest-signal question. Listen for hesitation. Franchisees rarely criticize their decision publicly; even mild reservations are meaningful.
How responsive is corporate support when you have an operational problem? Can you give me an example of when you needed help and how they responded?
Look for: Same-day response vs. days-long wait. Whether field support visits are proactive or only reactive. Quality of the franchisee hotline.
Geographic Concentration
State distribution analysis from FDD Item 20 (Table No. 3).
Moderate Distribution
Present in 21 states — moderate geographic diversification.
21
States Active
regional
Coverage Type
0.09
HHI (concentration)
16%
Top state (TX)
Units by State (Item 20)
+6 more states
Community
Not FDD dataAnonymous Owner Submissions
No owner submissions yet for Batteries Plus. Be the first — your data helps future buyers.
Buyer Memo
One-page printable summary: investment, revenue, flags, and questions to ask.
View Memo →Full Diligence Memo
Item 19, system health, red flags, contract terms — cited to the filed FDD.
Full Analysis →Lender Readiness Pack
SBA-ready summary: investment ranges, scenario economics, franchisor financials.
View Lender Pack →Get the Full Report
Standard
$29
- Full score breakdown & analysis
- Red flag deep dive
- FDD summary (Items 1-23)
Premium
$79
- Everything in Standard
- Item 19 financial modeling
- Competitor comparison
- Community data overlay
Executive
$199
- Everything in Premium
- 10-year pro forma model
- Litigation deep dive
- Territory analysis & map
Data sourced from the 2025 FDD filed with a state franchise regulator (US DFI/CARDS filing). Fields not extractable from the PDF are shown as not available. Last updated 2026-04-01.
Extracted from 2025 FDD filed with WI DFI (file #638037). Data verified from government filing.
Franchisel is independent and does not accept payments from franchisors. Scores reflect editorial analysis, not franchisor endorsement.