Data Verification Status: Verified Source — Incomplete Data

The FDD source for Fleet Clean has been verified (government filing), but core financial figures were not extracted from this filing — investment range and unit counts are not available. The filing may use non-standard disclosure formats. Request the FDD directly from the franchisor for complete figures. Extracted from 2025 FDD filed with WI DFI (file #639181). Source: 639181-2025-Fleet-Clean.pdf

Business Services2025 FDDSourced 2026-04-01

Fleet Clean

FDD data sourced from 2025 WI DFI filing (file #639181)

Fleet Clean franchise — WI DFI FDD 2025.

Core Diligence73out of 100
Economics55/100
Confidence: 68

Key Metrics

Total Investment

Not disclosed

Avg Revenue (Item 19)

$754,108

Gross revenue, 2025 FDD

Royalty Rate

2025 FDD

Total Units

Not disclosed

Franchise Overview

Parent CompanyFW Fleet Clean, LLC
Year Founded
Franchising Since
HeadquartersWI
CategoryBusiness Services
FDD Year2025

Money: What You Pay, What You Make

Investment costs, ongoing fees, and disclosed revenue — FDD Items 5, 6, 7, and 19

Where Every Revenue Dollar Goes

Approximate allocation of each dollar of gross sales — from FDD Items 6, 8, and 19. Not a profit projection.

$1.00
Cost of Goods SoldFood, paper, packaging
28¢
Labor & PayrollCrew wages, benefits, payroll taxes
25¢
Rent to McDonald'sBase + percentage rent
14¢
Royalty— of gross sales
5¢
AdvertisingOPNAD + local cooperative
4¢
Other OperatingUtilities, insurance, supplies, repairs
24¢
In plain English: For every dollar of sales, roughly 28¢ goes to food costs, 25¢ to labor, 14¢ to rent, 5¢ to royalty, and 4¢ to advertising. What remains covers utilities, insurance, maintenance, and other operating expenses. This is beforedebt service, depreciation, and owner's compensation. These are estimates from FDD-disclosed cost ratios and industry norms — your actual results will vary.

Diligence Scores

Computed from government-filed FDD data. Each score is 0–100. Methodology is public and citation-backed.

Economics Rated

System Health

Insufficient data

Franchisor Strength

Insufficient data

Contract Burden

73/100

Based on Item 17 terms + Item 12 territory

Economics

55/100

Based on Item 19 + fee burden

Confidence

68/100

Data completeness + extraction quality

Scores are editorial calculations from cited government filings (2025 FDD). They are not investment advice. Missing economics data does not indicate poor economics — it means Item 19 revenue data is unavailable for scoring. See methodology for details.

Data Coverage

Gov-filed FDD · 2025

4/11

items populated

·
Investment RangeItems 5–7
Item 19 RevenueItem 19
Unit Count & ChurnItem 20
·
Franchisor FinancialsItem 21
Contract TermsItem 17
·
Territory ProtectionItem 12
Litigation ProfileItem 3
·
Supplier RestrictionsItem 8
·
Financing TermsItem 10
·
Training & SupportItem 11
~
YoY Filing DiffsMulti-year

Item 19 — Financial Performance Representation

Disclosed metric: Reported Gross Sales— Profit not disclosed
Average Gross Sales$754,108
Median Gross Sales$618,915
Basissubset
Time PeriodAnnual
Note: Extracted from 2025 WI DFI filing (file #639181). Confidence: high.

Item 19 Data Quality

Before comparing this revenue figure to other brands, review these data-quality flags.

Gross sales

Figure represents gross sales — standard basis for cross-brand comparison.

Profit not disclosed

Item 19 reports revenue only. No expense breakdown is provided. Profit cannot be determined from this disclosure alone.

Subset of units reported

Item 19 samples may be limited to defined subsets (subset meeting stated criteria), which affects comparability.

Sample size not specified

The FDD does not state how many units contributed to this figure.

Data from 2024

Revenue covers 2024 — 2 years old. Reasonably current but worth confirming recent trends with existing franchisees.

Average inflated by top performers (22% above median)

The median ($618,915) is significantly lower than the average ($754,108). Top locations pull the average up — the median is a more realistic target for a new unit.

Fee Structure

Initial Franchise FeeNot disclosed
Total Investment RangeNot disclosed
Royalty
Marketing / Ad Fund

Operations: The Rules You Live By

Contract terms, territory, suppliers, training, and financing — FDD Items 8, 10, 11, 12, 17

Supplier Dependence — Item 8

Required purchases, approved suppliers & lock-in analysis

3/10
Lock-in Risk

Low Supplier Lock-In

Franchisee may source freely if specifications are met.

Required PurchasesUnknown
Approved Supplier ListUnknown
Specs Only (Free Source)Yes
Franchisor Gets Supplier RevenueUnknown
Alternative Supplier PossibleUnknown
Lock-In Score (0–10)4/10

Source: FDD Item 8 (Restrictions on Sources of Products and Services) · Lock-in score is editorial analysis

Management Quality — Item 2 (Business Experience)

8/10

Strong Management Signal

Leadership has prior franchise system experience; long-tenured executives (5+ years); recent leadership changes detected; 8 senior roles identified.

8

Senior Execs

✓ Yes

Franchise Exp.

✓ Yes

Stable Leadership

△ Yes

Recent Changes

Source: FDD Item 2 (Business Experience) · Extraction confidence: medium

Contract Terms at a Glance

Key franchise agreement provisions — from FDD Item 17. These define your legal relationship.

10
Year Term
2x
Renewal Right
No
Mandatory Arbitration
Passaic County, New Jersey
Dispute Venue
In plain English: You sign for 10 years. You can renew 2 time(s). You have no exclusive territory — the franchisor can place another location near you.

System Health: Is It Growing or Shrinking?

Unit openings, closures, transfers, and geographic spread — FDD Item 20

Unit Economics — Item 20 (Outlets & Franchisee Information)

Units Opened

+0

Units Closed

-0

Units Transferred

0

Net Growth+0 units
Turnover Rate0%

Franchisor Strength: Can They Support You?

Financial health, litigation history, and audited statements — FDD Items 3, 4, 21

Litigation Summary — Item 3

Active Lawsuits

0

Trend

Stable

Lawsuit Types

Peer Benchmarks

Ranked within business-services franchises at a under $150K investment tier. All data from government-filed FDDs.

Avg Revenue (Item 19)business-services franchises with Item 19
$754,108Below avg
Low43th percentile · 492 peersHigh

Percentile rank vs. comparable franchises in the same category and investment tier. For revenue and growth: higher percentile = better. For fees and investment: lower percentile = better (bar shows relative advantage).

Buyer Prep: What to Watch For

Key risk areas, questions for existing franchisees, and community insights

Franchisee Interview Prep

Questions to ask current franchisees — generated from red flags, Item 20 exit data, and contract terms in the 2025 FDD. Prioritized: critical questions first.

importantsupportItem 11 — training & support

How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?

Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.

importantfinancialsItem 21 — 2025 FDD

The FDD does not include audited financial statements. Ask: do you have any visibility into the franchisor's financial health? Have you ever been concerned about the company's stability?

Look for: Even anecdotal signals — changes in leadership, delays in royalty statement processing, reduced marketing fund activity.

importantexitItem 17 — 2025 FDD

If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?

Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.

importantmanagementItem 2 — 2025 FDD (Business Experience)

Item 2 shows recent leadership changes. Ask current franchisees: has the change in leadership affected support quality, speed of decisions, or the culture of the system?

Look for: Whether the new leadership has franchise operations experience. Disruption in field support after leadership transitions is common.

standardunit economicsItem 19 — 2025 FDD

What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?

Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.

standardsupportItem 11 — training & support

What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?

Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.

standardexitItem 20 — franchisee contact list

Knowing everything you know now, would you sign this franchise agreement again? What would you negotiate differently?

Look for: This is the single highest-signal question. Listen for hesitation. Franchisees rarely criticize their decision publicly; even mild reservations are meaningful.

standardmanagementItem 11 — Training & Support

How responsive is corporate support when you have an operational problem? Can you give me an example of when you needed help and how they responded?

Look for: Same-day response vs. days-long wait. Whether field support visits are proactive or only reactive. Quality of the franchisee hotline.

Community

Not FDD data

Anonymous Owner Submissions

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Buyer Memo

One-page printable summary: investment, revenue, flags, and questions to ask.

View Memo →

Full Diligence Memo

Item 19, system health, red flags, contract terms — cited to the filed FDD.

Full Analysis →

Lender Readiness Pack

SBA-ready summary: investment ranges, scenario economics, franchisor financials.

View Lender Pack →

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Data sourced from the 2025 FDD filed with a state franchise regulator (WI DFI/CARDS filing). Fields not extractable from the PDF are shown as not available. Last updated 2026-04-01.

Extracted from 2025 FDD filed with WI DFI (file #639181). Source: 639181-2025-Fleet-Clean.pdf

Franchisel is independent and does not accept payments from franchisors. Scores reflect editorial analysis, not franchisor endorsement.

Important Notice:Franchisel provides franchise research and analysis for informational purposes only. This is not financial, legal, or investment advice. All financial data labeled “Estimated” is approximate and has not been verified against actual FDD filings. Data labeled “FDD Verified” or “State Filing” has been extracted directly from government-filed Franchise Disclosure Documents (MN CARDS, WI DFI, CA DFPI) but may not reflect the most recent filing. Unit counts, revenue figures, and other metrics change frequently. Always request and independently verify the current FDD from the franchisor before making any investment decision. Consult a qualified franchise attorney and accountant before investing. Franchisel is not affiliated with, endorsed by, or sponsored by any franchise system listed on this platform. Scores reflect our editorial analysis methodology and are not endorsed by any franchisor.