Data Verification Status: Verified Source — Incomplete Data
The FDD source for Liftology has been verified (government filing), but core financial figures were not extracted from this filing — investment range and unit counts are not available. The filing may use non-standard disclosure formats. Request the FDD directly from the franchisor for complete figures. Extracted from 2025 FDD filed with WI DFI (file #639784). Source: 639784-2025-Liftology.pdf
Liftology
FDD data sourced from 2025 WI DFI filing (file #639784)
Liftology franchise — WI DFI FDD 2025.
Key Metrics
Total Investment
Not disclosed
Avg Revenue (Item 19)
Not Available
Not Disclosed in Reviewed Filing
Royalty Rate
—
2025 FDD
Total Units
Not disclosed
Franchise Overview
| Parent Company | Liftology Franchise Corporation |
| Year Founded | — |
| Franchising Since | — |
| Headquarters | WI |
| Category | Business Services |
| FDD Year | 2025 |
Money: What You Pay, What You Make
Investment costs, ongoing fees, and disclosed revenue — FDD Items 5, 6, 7, and 19
Diligence Scores
Computed from government-filed FDD data. Each score is 0–100. Methodology is public and citation-backed.
System Health
Based on Item 20 outlet trends
Franchisor Strength
Based on Item 21 financials + Items 3-4
Contract Burden
Insufficient data
Economics
Not Rated
Item 19 not included in FDD (voluntary per FTC)
Confidence
Data completeness + extraction quality
Scores are editorial calculations from cited government filings (2025 FDD). They are not investment advice. Missing economics data does not indicate poor economics — it means Item 19 revenue data is unavailable for scoring. See methodology for details.
Data Coverage
Gov-filed FDD · 2025
3/11
items populated
Item 19 — Financial Performance Representation
Item 19 — Economics Not Available
This franchisor chose not to include a Financial Performance Representation in their FDD. Item 19 is voluntary per FTC rules — its absence does not indicate poor economics.
Coverage status: Not Disclosed in Reviewed Filing
Item 19 Data Quality
Before comparing this revenue figure to other brands, review these data-quality flags.
No Item 19
This franchisor did not include a Financial Performance Representation in their FDD. Item 19 is voluntary per FTC rules — absence does not indicate poor economics.
Fee Structure
| Initial Franchise Fee | Not disclosed |
| Total Investment Range | Not disclosed |
| Royalty | — |
| Marketing / Ad Fund | — |
Operations: The Rules You Live By
Contract terms, territory, suppliers, training, and financing — FDD Items 8, 10, 11, 12, 17
System Health: Is It Growing or Shrinking?
Unit openings, closures, transfers, and geographic spread — FDD Item 20
Unit Economics — Item 20 (Outlets & Franchisee Information)
Units Opened
+5
Units Closed
-9
Units Transferred
0
| Net Growth | +1 units |
| Turnover Rate | 675% |
Outlet Churn Anatomy — Item 20
Exit-type breakdown for the 2025 FDD reporting period. Source: government-filed FDD.
contracting System
System is shrinking — net 1 units. Closures exceed openings. Verify whether this is temporary or structural.
Opened
+5
Exited
-27
Net
+1
| Exit Type | Count | % |
|---|---|---|
Non-renewals (not offered renewal) Franchisor declined to renew. Similar signal to termination — unit was not retained. | 10 | 37% |
Reacquisitions (franchisor bought back) Franchisor bought the unit. May indicate strategic consolidation or failing unit rescue. | 8 | 30% |
Voluntary closures (franchisee-initiated) Franchisee chose to close — often because unit was uneconomical. A high count is concerning. | 9 | 33% |
37% of exits were franchisor-forced (terminations + non-renewals). Industry benchmark: under 20% is normal.
Franchisor Strength: Can They Support You?
Financial health, litigation history, and audited statements — FDD Items 3, 4, 21
Litigation Summary — Item 3
Active Lawsuits
0
Trend
Lawsuit Types
Franchisor Financial Strength — Item 21
Extracted from audited financial statements filed with the FDD.
Going Concern Warning
The auditor included a going concern qualification in their opinion. This means the auditor has doubts about the franchisor's ability to continue operating. This is a serious red flag — consult a franchise attorney before proceeding.
Auditor
ey
Financial Strength
weak
Derived from audited balance sheet
| Franchisor Financials (most recent audited year) | |
|---|---|
| Total Assets | $134,505 |
| Total Liabilities | $165,848 |
| Equity | $134,505 |
| Cash & Equivalents | $113,823 |
Peer Benchmarks
Ranked within business-services franchises at a under $150K investment tier. All data from government-filed FDDs.
Liftology ranks above average among peers for annual unit turnover
Percentile rank vs. comparable franchises in the same category and investment tier. For revenue and growth: higher percentile = better. For fees and investment: lower percentile = better (bar shows relative advantage).
Trends & Change Signals
Multi-factor trend detection across revenue, unit count, financials, and litigation.
Overall Trend: critical
One or more critical deterioration signals detected. Review carefully before proceeding.
Unit Count (Current Period)
System expanding or stable
Net +1 units; turnover 675%
Unit Turnover Rate
Critically high — 1 in 4 units changing hands or closing
675% annual turnover
Franchisor Financial Health
Auditor (ey) raised going concern doubts in the 2025 FDD
Going concern warning in audited financials
Buyer Prep: What to Watch For
Key risk areas, questions for existing franchisees, and community insights
Franchisee Interview Prep
Questions to ask current franchisees — generated from red flags, Item 20 exit data, and contract terms in the 2025 FDD. Prioritized: critical questions first.
Turnover rate is 675% — above industry average. Ask existing franchisees: do they plan to renew? Would they buy this franchise again?
Look for: Unprompted enthusiasm vs. measured or reluctant responses. Ask about year-2 and year-3 revenue vs. projections.
The franchisor's audited financials include a going-concern warning. Ask franchisees: have you heard anything about the franchisor's financial stability? Any changes to support or services recently?
Look for: Signs of reduced headquarters staffing, delayed tech updates, or reduced field support — early indicators of a financially stressed franchisor.
9 units closed in the most recent FDD period. Ask franchisees: what actually drove those closures — was it market conditions, operations, or franchisor decisions?
Look for: Franchisees who left voluntarily vs. those terminated. Any pattern by region, years in system, or franchisee profile.
How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?
Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.
If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?
Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.
What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?
Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.
What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?
Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.
Knowing everything you know now, would you sign this franchise agreement again? What would you negotiate differently?
Look for: This is the single highest-signal question. Listen for hesitation. Franchisees rarely criticize their decision publicly; even mild reservations are meaningful.
Community
Not FDD dataAnonymous Owner Submissions
No owner submissions yet for Liftology. Be the first — your data helps future buyers.
Buyer Memo
One-page printable summary: investment, revenue, flags, and questions to ask.
View Memo →Full Diligence Memo
Item 19, system health, red flags, contract terms — cited to the filed FDD.
Full Analysis →Lender Readiness Pack
SBA-ready summary: investment ranges, scenario economics, franchisor financials.
View Lender Pack →Get the Full Report
Standard
$29
- Full score breakdown & analysis
- Red flag deep dive
- FDD summary (Items 1-23)
Premium
$79
- Everything in Standard
- Item 19 financial modeling
- Competitor comparison
- Community data overlay
Executive
$199
- Everything in Premium
- 10-year pro forma model
- Litigation deep dive
- Territory analysis & map
Data sourced from the 2025 FDD filed with a state franchise regulator (WI DFI/CARDS filing). Fields not extractable from the PDF are shown as not available. Last updated 2026-04-01.
Extracted from 2025 FDD filed with WI DFI (file #639784). Source: 639784-2025-Liftology.pdf
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