Data Verification Status: Verified Source — Incomplete Data
The FDD source for PLANET FITNESS® has been verified (government filing), but core financial figures were not extracted from this filing — investment range and unit counts are not available. The filing may use non-standard disclosure formats. Request the FDD directly from the franchisor for complete figures. Extracted from 2025 FDD filed with WI DFI (file #639418). Source: 639418-2025.pdf
PLANET FITNESS®
FDD data sourced from 2025 WI DFI filing (file #639418)
PLANET FITNESS® franchise — WI DFI FDD 2025.
Key Metrics
Total Investment
Not disclosed
Avg Revenue (Item 19)
$1,277,129
Gross revenue, 2025 FDD
Royalty Rate
—
2025 FDD
Total Units
Not disclosed
Franchise Overview
| Parent Company | Planet Fitness Franchising LLC |
| Year Founded | — |
| Franchising Since | — |
| Headquarters | WI |
| Category | Fitness & Wellness |
| FDD Year | 2025 |
Money: What You Pay, What You Make
Investment costs, ongoing fees, and disclosed revenue — FDD Items 5, 6, 7, and 19
Where Every Revenue Dollar Goes
Approximate allocation of each dollar of gross sales — from FDD Items 6, 8, and 19. Not a profit projection.
Diligence Scores
Computed from government-filed FDD data. Each score is 0–100. Methodology is public and citation-backed.
System Health
Based on Item 20 outlet trends
Franchisor Strength
Based on Item 21 financials + Items 3-4
Contract Burden
Based on Item 17 terms + Item 12 territory
Economics
Based on Item 19 + fee burden
Confidence
Data completeness + extraction quality
Composite Grade
Economics + Diligence + Confidence
Scores are editorial calculations from cited government filings (2025 FDD). They are not investment advice. Missing economics data does not indicate poor economics — it means Item 19 revenue data is unavailable for scoring. See methodology for details.
Data Coverage
Gov-filed FDD · 2025
6/11
items populated
Item 19 — Financial Performance Representation
| Disclosed metric: Reported Revenue (Type Unspecified)— Profit not disclosed | |
| Average Revenue (Type Unspecified) | $1,277,129 |
| Basis | all units |
| Time Period | Annual |
Item 19 Data Quality
Before comparing this revenue figure to other brands, review these data-quality flags.
Revenue type unclear
The FDD does not clearly specify whether figures are gross sales, net sales, or a profit metric. This limits comparability.
Profit not disclosed
Item 19 reports revenue only. No expense breakdown is provided. Profit cannot be determined from this disclosure alone.
All units included
Revenue figure includes all reporting units — broadest, most conservative sample basis.
Sample size not specified
The FDD does not state how many units contributed to this figure.
Current data (2025)
Revenue figures are from 2025 — recent and relevant.
Medium extraction confidence
Revenue figure extracted with medium confidence. Cross-check with source FDD before relying on this number.
Fee Structure
| Initial Franchise Fee | Not disclosed |
| Total Investment Range | Not disclosed |
| Royalty | — |
| Marketing / Ad Fund | — |
Operations: The Rules You Live By
Contract terms, territory, suppliers, training, and financing — FDD Items 8, 10, 11, 12, 17
Territory & Encroachment Risk — Item 12
Critical Encroachment Risk
NO exclusive territory — encroachment risk exists; franchisor reserves online/ecommerce sales.
✗ No
Exclusive Terr.
△ Yes
Online Reserved
geographic
territory type
Source: FDD Item 12 (Territory) · Encroachment risk score is editorial analysis based on disclosed terms
Contract Terms at a Glance
Key franchise agreement provisions — from FDD Item 17. These define your legal relationship.
System Health: Is It Growing or Shrinking?
Unit openings, closures, transfers, and geographic spread — FDD Item 20
Unit Economics — Item 20 (Outlets & Franchisee Information)
Units Opened
+0
Units Closed
-0
Units Transferred
0
| Net Growth | +113 units |
| Turnover Rate | 0% |
Outlet Churn Anatomy — Item 20
Exit-type breakdown for the 2025 FDD reporting period. Source: government-filed FDD.
growing System
System is expanding — net +113 units with 0% turnover. New unit openings outpace closures.
Opened
+0
Exited
-0
Net
+113
Franchisor Strength: Can They Support You?
Financial health, litigation history, and audited statements — FDD Items 3, 4, 21
Litigation Summary — Item 3
Active Lawsuits
4
Trend
Lawsuit Types
Franchisor Financial Strength — Item 21
Extracted from audited financial statements filed with the FDD.
Auditor
ey
Peer Benchmarks
Ranked within fitness-wellness franchises at a under $150K investment tier. All data from government-filed FDDs.
PLANET FITNESS® ranks in the top 25% of peers for net unit growth
Percentile rank vs. comparable franchises in the same category and investment tier. For revenue and growth: higher percentile = better. For fees and investment: lower percentile = better (bar shows relative advantage).
Trends & Change Signals
Multi-factor trend detection across revenue, unit count, financials, and litigation.
Overall Trend: stable
No significant deterioration signals. Data is stable across tracked dimensions.
Unit Count (Current Period)
System expanding or stable
Net +113 units; turnover 0%
Buyer Prep: What to Watch For
Key risk areas, questions for existing franchisees, and community insights
Franchisee Interview Prep
Questions to ask current franchisees — generated from red flags, Item 20 exit data, and contract terms in the 2025 FDD. Prioritized: critical questions first.
The agreement includes a 2-year, 15-mile post-termination non-compete. Ask franchisees: did you fully understand this when you signed — and do you feel it's fair?
Look for: Whether franchisees feel trapped. High non-compete terms reduce exit flexibility.
Cure period is only 7 days. Ask: have you ever received a default notice? How did the franchisor handle it — were they reasonable?
Look for: A short cure period combined with aggressive enforcement is a serious risk. Look for franchisees who feel supported vs. managed by threat.
How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?
Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.
If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?
Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.
What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?
Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.
What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?
Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.
Knowing everything you know now, would you sign this franchise agreement again? What would you negotiate differently?
Look for: This is the single highest-signal question. Listen for hesitation. Franchisees rarely criticize their decision publicly; even mild reservations are meaningful.
How responsive is corporate support when you have an operational problem? Can you give me an example of when you needed help and how they responded?
Look for: Same-day response vs. days-long wait. Whether field support visits are proactive or only reactive. Quality of the franchisee hotline.
Community
Not FDD dataAnonymous Owner Submissions
No owner submissions yet for PLANET FITNESS®. Be the first — your data helps future buyers.
Buyer Memo
One-page printable summary: investment, revenue, flags, and questions to ask.
View Memo →Full Diligence Memo
Item 19, system health, red flags, contract terms — cited to the filed FDD.
Full Analysis →Lender Readiness Pack
SBA-ready summary: investment ranges, scenario economics, franchisor financials.
View Lender Pack →Get the Full Report
Standard
$29
- Full score breakdown & analysis
- Red flag deep dive
- FDD summary (Items 1-23)
Premium
$79
- Everything in Standard
- Item 19 financial modeling
- Competitor comparison
- Community data overlay
Executive
$199
- Everything in Premium
- 10-year pro forma model
- Litigation deep dive
- Territory analysis & map
Data sourced from the 2025 FDD filed with a state franchise regulator (WI DFI/CARDS filing). Fields not extractable from the PDF are shown as not available. Last updated 2026-04-02.
Extracted from 2025 FDD filed with WI DFI (file #639418). Source: 639418-2025.pdf
Franchisel is independent and does not accept payments from franchisors. Scores reflect editorial analysis, not franchisor endorsement.