Data Verification Status: Verified Source — Incomplete Data
The FDD source for Sourdough and Co. has been verified (government filing), but core financial figures were not extracted from this filing — investment range and unit counts are not available. The filing may use non-standard disclosure formats. Request the FDD directly from the franchisor for complete figures. Extracted from 2026 FDD filed with WI DFI (file #640410). Source: 640410-2026-Sourdough-and-Co.pdf
Sourdough and Co.
FDD data sourced from 2026 WI DFI filing (file #640410)
Sourdough and Co. franchise — WI DFI FDD 2026.
Key Metrics
Total Investment
Not disclosed
Avg Revenue (Item 19)
Not Available
Not Disclosed in Reviewed Filing
Royalty Rate
—
2026 FDD
Total Units
Not disclosed
Franchise Overview
| Parent Company | World of Sourdough Franchising, LLC |
| Year Founded | — |
| Franchising Since | — |
| Headquarters | WI |
| Category | Business Services |
| FDD Year | 2026 |
Money: What You Pay, What You Make
Investment costs, ongoing fees, and disclosed revenue — FDD Items 5, 6, 7, and 19
Diligence Scores
Computed from government-filed FDD data. Each score is 0–100. Methodology is public and citation-backed.
System Health
Based on Item 20 outlet trends
Franchisor Strength
Insufficient data
Contract Burden
Insufficient data
Economics
Not Rated
Item 19 not included in FDD (voluntary per FTC)
Confidence
Data completeness + extraction quality
Scores are editorial calculations from cited government filings (2026 FDD). They are not investment advice. Missing economics data does not indicate poor economics — it means Item 19 revenue data is unavailable for scoring. See methodology for details.
Data Coverage
Gov-filed FDD · 2026
2/11
items populated
Item 19 — Financial Performance Representation
Item 19 — Economics Not Available
This franchisor chose not to include a Financial Performance Representation in their FDD. Item 19 is voluntary per FTC rules — its absence does not indicate poor economics.
Coverage status: Not Disclosed in Reviewed Filing
Item 19 Data Quality
Before comparing this revenue figure to other brands, review these data-quality flags.
No Item 19
This franchisor did not include a Financial Performance Representation in their FDD. Item 19 is voluntary per FTC rules — absence does not indicate poor economics.
Fee Structure
| Initial Franchise Fee | Not disclosed |
| Total Investment Range | Not disclosed |
| Royalty | — |
| Marketing / Ad Fund | — |
Operations: The Rules You Live By
Contract terms, territory, suppliers, training, and financing — FDD Items 8, 10, 11, 12, 17
Broker & Sales Channel — Items 1, 5, 6
This brand may be sold through franchise brokers or Franchise Sales Organizations (FSOs). Brokers are paid by the franchisor — understand the conflict of interest before engaging one.
High Conflict-of-Interest Risk
This franchisor appears to pay commissions to franchise brokers who refer buyers. The broker is incentivized to recommend this brand regardless of fit. Always verify you are evaluating the brand on its merits, not broker commission structure.
| Uses Franchise Brokers | Yes — disclosed in FDD |
| Pays Referral Fee | Yes |
| FDD Disclosure | “y the then-current referral fee to us plus any costs associated with applicable broker fees. At the time” |
Source: FDD Items 1, 5, 6 (government-filed disclosure document).Extraction confidence: high.
Supplier Dependence — Item 8
Required purchases, approved suppliers & lock-in analysis
Low Supplier Lock-In
Franchisee may source freely if specifications are met.
Source: FDD Item 8 (Restrictions on Sources of Products and Services) · Lock-in score is editorial analysis
Management Quality — Item 2 (Business Experience)
Adequate Management Signal
Long-tenured executives (5+ years); thin executive bench (≤1 senior role identified).
1
Senior Execs
✗ No
Franchise Exp.
✓ Yes
Stable Leadership
✓ No
Recent Changes
Source: FDD Item 2 (Business Experience) · Extraction confidence: medium
System Health: Is It Growing or Shrinking?
Unit openings, closures, transfers, and geographic spread — FDD Item 20
Unit Economics — Item 20 (Outlets & Franchisee Information)
Units Opened
+2023
Units Closed
-2023
Units Transferred
0
| Net Growth | +0 units |
| Turnover Rate | 0% |
Outlet Churn Anatomy — Item 20
Exit-type breakdown for the 2026 FDD reporting period. Source: government-filed FDD.
distressed System
Warning: 67% of exits were franchisor-forced (terminations + non-renewals). This is a high-stress signal.
Opened
+2023
Exited
-6071
Net
+0
| Exit Type | Count | % |
|---|---|---|
Terminations (forced by franchisor) Franchisor forced closure. Can indicate unit non-performance or relationship breakdown. | 2023 | 33% |
Non-renewals (not offered renewal) Franchisor declined to renew. Similar signal to termination — unit was not retained. | 2025 | 33% |
Reacquisitions (franchisor bought back) Franchisor bought the unit. May indicate strategic consolidation or failing unit rescue. | 2023 | 33% |
67% of exits were franchisor-forced (terminations + non-renewals). Industry benchmark: under 20% is normal.
Franchisor Strength: Can They Support You?
Financial health, litigation history, and audited statements — FDD Items 3, 4, 21
Litigation Summary — Item 3
Active Lawsuits
0
Trend
Lawsuit Types
Trends & Change Signals
Multi-factor trend detection across revenue, unit count, financials, and litigation.
Overall Trend: stable
No significant deterioration signals. Data is stable across tracked dimensions.
Unit Count (Current Period)
System expanding or stable
Net +0 units; turnover 0%
Buyer Prep: What to Watch For
Key risk areas, questions for existing franchisees, and community insights
Franchisee Interview Prep
Questions to ask current franchisees — generated from red flags, Item 20 exit data, and contract terms in the 2026 FDD. Prioritized: critical questions first.
2023 units closed in the most recent FDD period (2023 were forced terminations). Ask franchisees: what actually drove those closures — was it market conditions, operations, or franchisor decisions?
Look for: Franchisees who left voluntarily vs. those terminated. Any pattern by region, years in system, or franchisee profile.
How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?
Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.
The FDD does not include audited financial statements. Ask: do you have any visibility into the franchisor's financial health? Have you ever been concerned about the company's stability?
Look for: Even anecdotal signals — changes in leadership, delays in royalty statement processing, reduced marketing fund activity.
If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?
Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.
The Item 2 business experience section doesn't show prior franchise system experience in leadership. Ask: how does the corporate team support franchisees who are struggling operationally?
Look for: Whether they have franchise-specific field support, franchise advisory councils, or prior experience navigating the franchisor-franchisee relationship.
Item 2 lists very few senior executives. Ask: what happens to franchisee support if a key person leaves? Is there a succession plan?
Look for: Key-person risk is highest at early-stage or family-run franchisors. Look for documented processes vs. personality-driven operations.
What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?
Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.
What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?
Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.
Geographic Concentration
State distribution analysis from FDD Item 20 (Table No. 3).
Moderate Distribution
Present in 21 states — moderate geographic diversification.
21
States Active
regional
Coverage Type
0.16
HHI (concentration)
35%
Top state (CA)
Units by State (Item 20)
+6 more states
Community
Not FDD dataAnonymous Owner Submissions
No owner submissions yet for Sourdough and Co.. Be the first — your data helps future buyers.
Buyer Memo
One-page printable summary: investment, revenue, flags, and questions to ask.
View Memo →Full Diligence Memo
Item 19, system health, red flags, contract terms — cited to the filed FDD.
Full Analysis →Lender Readiness Pack
SBA-ready summary: investment ranges, scenario economics, franchisor financials.
View Lender Pack →Get the Full Report
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Premium
$79
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$199
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Data sourced from the 2026 FDD filed with a state franchise regulator (WI DFI/CARDS filing). Fields not extractable from the PDF are shown as not available. Last updated 2026-04-01.
Extracted from 2026 FDD filed with WI DFI (file #640410). Source: 640410-2026-Sourdough-and-Co.pdf
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