Franchisel.com — FDD Diligence Memo
Rocky Rococo Pizza and Pasta
Generated 2026-04-06 · 2025 FDD · Government-filed source
Rocky Rococo Pizza and Pasta
2025 FDD Diligence Memo
Composite score based on six FDD-derived dimensions.
Sys Health
8
Fin Strength
8
Econ Burden
10
Support
9
Contract
7
Change
0
Red Flags & Key Signals
Franchisor chose not to include a Financial Performance Representation. Item 19 is voluntary per FTC rules. This is not automatically a negative signal — it means economics cannot be scored from the disclosure.
You waive the right to sue in court. Arbitration typically favors the franchisor. Review the venue and arbitrator selection process.
After leaving the franchise, you cannot operate a competing business in this radius. Evaluate the real-world impact on your exit options.
Franchisor is not obligated to protect your market area. Encroachment from company-owned units or other franchisees is possible.
The FDD explicitly reserves the franchisor's right to operate competing channels (e.g. online, other brands) within your market.
At least one key executive has disclosed prior franchise system experience — associated with better franchisee support and system discipline.
Franchisor financial statements are audited by Vrakas, S.C. with no going concern warning.
Investment Overview
Items 5, 6, 7Total investment range: $211,000 – $705,500. Initial fee: $25,000. Royalty: 5%. Marketing fund: 0.75%.
Item 19 — Revenue
Item 19 — not included in filed FDD (voluntary per FTC Franchise Rule)Economics not rated — Item 19 not available.
Not DisclosedThis franchisor chose not to include a Financial Performance Representation. Item 19 is voluntary per FTC rules. This does not indicate bad economics — it means revenue projections cannot be sourced from the disclosure document.
Item 20 — System Health
Item 20 — 2025 FDDModest growth — net +3 units.
→ StableSystem is expanding slowly.
Total Units
31
Net Growth
+3
Turnover
0%
Year-over-Year Trends
2025 FDDOpened
+4
Closed
-0
Net
+3
Prior-year Item 19 revenue data not available. Unit data above covers the reporting period in the 2025 FDD.
Key Contract Terms
Item 17Item 19 Data Quality Flags
Item 19No Item 19
This franchisor did not include a Financial Performance Representation in their FDD. Item 19 is voluntary per FTC rules — absence does not indicate poor economics.
Franchisee Interview Questions
Item 20 contactsUse Item 20 to get current franchisee contact info. Call at least 3-5. Ask these questions:
0 units closed in the most recent FDD period. Ask franchisees: what actually drove those closures — was it market conditions, operations, or franchisor decisions?
Look for: Franchisees who left voluntarily vs. those terminated. Any pattern by region, years in system, or franchisee profile.
The agreement requires mandatory arbitration. Ask: have you ever had a dispute with the franchisor — how was it handled? Did you feel you had recourse?
Look for: Franchisees who've been through disputes. Understand if the arbitration process felt fair or heavily stacked toward the franchisor.
How responsive is your franchisor rep — do they actually help when you have a problem, or are they just checking boxes?
Look for: Specific stories (not just vague positives). Ask about a time they needed help urgently — response time matters.
If you decided to sell your franchise tomorrow, how easy would that be? Has the franchisor ever blocked or delayed a transfer you wanted?
Look for: Transfer fee surprises, right-of-first-refusal complications, or franchisor demanding upgrades before approving a sale.
What did your revenue look like in year 1 vs. year 2 vs. now? When did you reach breakeven?
Look for: Year 1 revenue is typically well below Item 19 averages (which often exclude ramp-up units). Expect 12-24 months to reach average.
What did the training actually cover vs. what you needed on day 1? What do you wish you'd learned before opening?
Look for: Gap between training content and operational reality. New franchisees often report the training covered theory but not real-world situations.
Management Team — Item 2 (Business Experience)
Leadership has prior franchise system experience; long-tenured executives (5+ years); 6 senior roles identified.
Item 2 · 2025 FDD · confidence: high
Territory — Item 12
NO exclusive territory — encroachment risk exists; franchisor may operate competing channels in your market; franchisor reserves online/ecommerce sales; radius-based territory (1 mi.).
Item 12 · 2025 FDD
Supplier Dependence — Item 8
Low Supplier Lock-In · 0/10Franchisee may source freely if specifications are met; alternative suppliers may be approved with permission; mandatory purchases required from approved sources; mandatory categories: soft_drinks.
Item 8 · 2025 FDD
Data sources: 2025 Franchise Disclosure Document filed with a state franchise regulator (government record). Source: Full production-quality extraction from 2025 FDD filed with WI DFI (file #638785). 167-page document, 25 extraction files, 124 evidence-grounded fields, 99.5% weighted score. Post-regression recovery with FA deep read and conflict adjudication.. · Payback estimates and margin assumptions are editorial — not from the FDD. This memo does not constitute legal or financial advice. Consult a franchise attorney and accountant before signing. Generated 2026-04-06 by Franchisel.com.